Preserve Brands
About This Project
For Preserve Brands, I designed a collection of illustrated wrapping papers and gift bags for their Christmas collections, bringing together familiar festive imagery with a more contemporary visual language.
The collection combines traditional Christmas icons — from doves and Santa Claus to other seasonal motifs — with unexpected urban scenes and architectural elements. Rather than keeping things minimal, I filled the compositions with small details, characters and visual references, creating patterns that reveal something new every time you look at them.
The result is a playful yet sophisticated approach to Christmas packaging and gift wrap design, where classic festive imagery meets contemporary illustration and pattern design. Because apparently, even Santa deserves a well-designed city to deliver presents in.